NFT popularity has soared in the past year with $25 billion in sales by the end of 2021. New creators are consistently entering the digital art space bringing with them an unprecedented number of unique works. Some of these creators in fashion and collectibles have included well-recognized brands such as Louis Vuitton, Burberry, and even Topps collectible trading cards.
Wendell August Forge, the designer of the high-quality, unique, well-recognized gifts is announcing the launch of its first NFT collection. Their handcrafted gifts are found in many households as they are often given to commemorate special moments in life such as weddings, graduations, career milestones, and athletic achievements. Wendell August is excited to release its highly anticipated annual Christmas ornament collection this year with a new edge in time for fans to get ahead in their holiday gifting.
“Lifetime clients and collectible fans are looking for new ways to engage with the younger generation and still give a gift with enduring beauty that is handcrafted, meaningful, and timeless,” said Will Knecht, Wendell August’s Chairman.
The desire for its customers to be able to give their loved ones the “cool gift” this year and the increasing demand for NFTs provided an excellent opportunity for Wendell August to take their product suite to the next level. “It’s such an amazing opportunity to bridge the physical and digital worlds!”
Every individually-crafted metal ornament by Wendell August is a limited edition, providing not only timeless beauty but also enduring value. Similarly, the NFTs will be limited in edition, with only 5,000 unique, individual NFTs incorporating classic holiday themes and rarity traits designed to be memorable and fun. Launching June 16, each NFT will showcase the same attention to detail of their traditional ornaments. In addition to the timeless value, each NFT will be accompanied by a physical commemorative coin along with membership benefits, special perks, and experiences announced throughout the year.
Wendell August combined their ancient craftsmanship techniques and details with an international team of NFT experts to help create the bridge between old-world physical craftsmanship and online digital artistry.
Traditional Wendell August customers can find resources to help them easily buy this exciting new gift/collectible line. Minting will be available via credit card or ETH. The NFTs' specific rarity traits will be revealed upon minting to add an extra level of excitement.
“We’ve seen expressed interest in this project from grandparents and parents who want to give their kids and grandkids the “cool gift” this year. At the same time, we’re hearing from NFT enthusiasts who are excited to get involved in this initial launch,” Knecht said.