Montréal, Canada - Luxury brands are about building relationships. When it comes to luxury, customer service continues long after any initial purchase – and the Bugatti Group honors every customer experience.
As technology continues its tremendous growth trajectory with the adoption of blockchain, NFTs are positioned to lead the next generation of customer relationships.
Following Gucci’s launch of the first ever digital luxury sneaker, the fashion industry continues to explore even more ways to utilize NFTs in their business.
Today, the Bugatti Group is announcing their first NFT collection. In an effort to provide more e-commerce solutions for its customers, the Bugatti genesis NFT Collection will bridge the gap between fashion and the next generation of consumer products. The collection blends the physical, real-world product with digital components, creating a ‘phygital’ experience for customers in which some of the NFT rarities come with a physical product from the Bugatti Group.
With the launch of their first NFT collection, Bugatti follows in the footsteps of major designer brands in pioneering the future of e-commerce with virtual reality. By uniting fashion and the client experience in the metaverse, the Bugatti Group is leveling up its product suite, community, and pathway to the future of fashion.
Bugatti prides itself on its craftsmanship and exceptional attention to customer satisfaction. With a respect for the environment and maintaining of high ethical standards throughout the supply chain, the Bugatti Group is able to offer high-end products at reasonable prices. With the introduction of their NFT collection, Bugatti has chosen to launch this with recycled material and at the same time has created a new pathway for consumers to engage with their products and community, in addition to their distribution through retail outlets. The company’s desire to stimulate participation throughout its community makes their venture into the metaverse a natural progression.
As the fashion industry and luxury brands continue to make their debut in the metaverse, the way business is constructed is evolving at a faster pace than ever before. Brands like Burberry, Calvin Klein, and Tommy Hilfiger are using the technology to help optimize production costs, reduce waste during the design, and answer consumers’ desires for digital products and experiences. Other retailers like Adidas have chosen to collaborate with various NFT collectors and artists including Bored Ape Yacht Club to provide members with exclusive merchandise and access to special virtual land. The Bugatti Group is redefining the customer experience by exploring the new possibilities of e-commerce with Web3. Customers are not only able to experience their purchases in a whole new way, they are also able to connect with a like-minded community and the businesses they align with.
At Sarson Funds, we believe in Web3 and the benefits that it provides for community and e-commerce. The merge of physical and digital experiences via AR technology is a revolutionary concept. As technology continues to enhance our lives and as blockchain focuses more on the end user, the “phygital” experience shows promise of being the next step for brands to enhance their customer relationships, build community, and positively broaden the customer experience.
Recognized for the past 80 years for its expertise, The Bugatti group a north American company located in Montreal , Canada with offices in the Florida, company that creates, designs, manufactures, imports and sells high-quality luggage, briefcases, handbags and accessories worldwide. It is present on 3 continents and in 6 countries with its renowned brands.
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